What does Google do for sustainability? How has Google been sustainable? How is Google socially sustainable? Does Google have a sustainability team?
What does Google do to be sustainable? Why Google is successful in creating sustainable performance? Does Google have a sustainability team? How has Google affected the environment?
GOOGLE'S SUSTAINABILITY ACTIVITIES
The concept of sustainability basically means protecting and using natural resources so that future generations can meet their own needs by being moderate in the use of resources to meet today's needs. Sustainability aims at a balanced development in economic, social and environmental aspects and aims at protecting the environment.
According to research, 82% of consumers think that the issue of sustainability is an issue that is much more noteworthy and should be given priority since the Covid-19 period. According to another research, 78% of consumers state that big businesses should take responsibility in the fight against climate change and in projects for a sustainable life.
Google is a company known for its environmentally friendly approach and has achieved world firsts in the use of renewable energy. As is known, renewable energy sources include energies such as solar, wind and hydroelectricity. The use of these energy sources produces less carbon emissions than fossil fuels and minimizes negative environmental impacts. Google carries out a number of important activities regarding sustainability. When examined under the headings, it has set various targets in the fields of environmental sustainability, social sustainability and economic sustainability.
Sustainability has been an issue that Google attaches great importance to since its establishment. According to Sundar Pichai, when searches about sustainability are made in Google searches, information from reliable sources such as the United Nations will be shown first. Google's sustainability goals include helping 1 billion people make renewable choices by 2022. Let's examine, in chronological order, the projects that Google has achieved to be the first in the world within the framework of its sustainability activities;
-In 2007, it reduced its annual net carbon emission rate to zero for the first time.
-In 2010, it purchased renewable clean energy. As a result of this transaction, it managed to become one of the first companies that contributed to the decrease in the price of clean energy. At the same time, it became the world's largest purchaser of renewable energy with its commitment to wind and solar energy in 2010.
-In 2017, Google covered 100% of its entire electricity use with renewable energy, becoming the first company to do so.
-Google, which signed 18 different energy agreements in 2019, became the world's largest corporate renewable energy customer.
-Google, which zeroed its annual carbon emissions in 2007, became the first large company to offset all past carbon emissions in 2020.
-One year later (2021), it made the world's first corporate agreement for geothermal energy. This geothermal energy is called new generation geothermal energy.
You can access Google's publication on sustainability projects from the link below; https://sustainability.google/intl/tr/carbon-free/#year-1998
Google Sustainability
Table of Contents
Google's 14 Sustainable Services
1- Google Tree Canopy
2-Google Street View
3-Google Environmental Insights Explorer
4-Google Wildlife Insights
5-Google Your Plan Your Planet
6-Google Carbon Footprint
7-Google Global Fishing Watch
8-Google Workspace
9-Google Renewable Energy
10-Google Green Energy Purchasing
11-Google Coral
12-Google Nest
13-Google Cloud
14-Google Photos
Google's 14 Sustainable Services
Rebecca Moore, Google Earth Outreach team leader: “Imagine what we could achieve if every city in the world joined the fight against climate change. What would the world look like?”
The issue of sustainability is also on the agenda among the services provided by Google. We have included some sample studies below:
1- Google Tree Canopy
Google Tree Canopy is an environmentally friendly project of Google. It aims to increase tree cover in cities and create a sustainable environment. This project works by collecting data on tree cover by mapping cities' green spaces using Google Earth imagery and artificial intelligence technologies.
The Google Tree Canopy project aims to increase the ecosystem services provided by trees and create a microclimate by reducing temperatures in cities. Collaborates with city planners and local governments to determine where trees should be planted. This is an important step to increase green areas in cities and create a sustainable future.
Google Tree Canopy
2-Google Street View
From a sustainability perspective, Google Street View technology can help promote environmentally friendly transportation options. Users can choose more environmentally friendly travel options by previewing walking paths, bike paths or public transportation routes in a location. This results in less carbon emissions and
It can contribute to a cleaner environment.
Additionally, Google Street View technology is an important tool for the sustainability of urban planning and construction projects. By taking advantage of street-level imagery, urban planners and architects can make the layout and design of buildings more sustainable. For example, sustainable design features such as greener spaces, energy-efficient buildings and the use of recyclable materials can be more easily planned and implemented thanks to Google Street View technology.
3-Google Environmental Insights Explorer
Google collaborates to collect and analyze data with the air quality detection equipment it uses in Street View cars.
Google Environmental Insights Explorer (EIE) is an environmental analysis tool from Google. This tool is designed to help cities combat climate change. EIE provides the data local governments need to reduce greenhouse gas emissions, optimize energy use and achieve sustainability goals.
Using Google Maps technology, EIE collects detailed data on the energy consumption and greenhouse gas emissions of buildings in a city. This data includes many factors, from how much sunlight the roofs of buildings receive to the energy consumption of buildings. Using this data, EIE helps cities develop strategies to optimize energy consumption, increase the use of green energy and reduce greenhouse gas emissions. This data can be used to create sustainability plans of local governments and improve their strategies.
4-Google Wildlife Insights
Google Wildlife Insights is a nature monitoring and wildlife conservation platform from Google. Using artificial intelligence technology, Wildlife Insights analyzes and classifies hundreds of thousands of wildlife photographs, helping nature watchers and scientists track rare species, track their natural habitats and understand changes in their populations. This platform can also be used as a data storage and processing platform for smart camera systems, sensors and other monitoring technologies. Additionally, it helps foster collaboration between various sectors working to protect natural habitats.
Google Wildlife Insight
5-Google Your Plan Your Planet
“Your Plan, Your Planet” is a platform founded by Google in partnership with the California Academy of Sciences and the Ellen MacArthur Foundation, that inspires users to make environmentally friendly choices in their daily lives. Google states that they designed this project to help find simple, everyday and science-based ways to improve human impact on the planet. This platform is designed to help people learn about environmental issues, explore more sustainable lifestyle options, and take action to reduce their carbon footprint. Google Your Plan Your Planet can sample environmentally friendly options for users at home, work, while traveling or shopping, and provides interactive tools, fun quizzes, videos and infographics to learn about sustainability.
Your Plan Your Planet provides information about other organizations and initiatives that promote sustainability. This platform serves as a resource center available to anyone who wants to take action for a sustainable future.
6-Google Carbon Footprint
Google Carbon Footprint is part of Google's sustainability efforts aimed at strengthening its position as an environmentally friendly company. Google Carbon Footprint is a tool that helps users calculate their personal carbon footprint. This tool calculates users' daily activities, calculates how much carbon footprint they leave, and recommends more environmentally friendly options.
Google Carbon Footprint analyzes the activities in users' accounts and determines which products or services these activities originate from. By using this tool, users can track their own carbon footprint and reduce their carbon footprint by turning to environmentally friendly alternatives.
7-Google Global Fishing Watch
Google Global Fishing Watch is a platform designed to monitor commercial fishing activities in the seas around the world. This platform was co-developed by Google, Oceana and SkyTruth.
Global Fishing Watch tracks commercial fishing activities around the world in real time using satellite data, automatic identification technologies and other monitoring tools. The platform helps monitor fish stocks in the high seas, detect whether fishermen engage in illegal activities in the seas, prevent overfishing and protect marine life.
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Gogle Global Fishing Watch can be used by marine life conservation organizations, the fishing industry, scientists and local governments.
Google Global Fishing Watch
8-Google Workspace
Google Workspace aims to reduce workplace energy consumption and increase sustainability by using remote working and cloud-based technologies. Google Workspace offers a set of online tools and applications that many businesses and organizations need to run their daily business. These; Gmail, Google Drive, Google Meet, Google Sheets, Google Docs, Google Calendar and other tools and applications.
Businesses and organizations using Google Workspace can reduce paper consumption. Documents, emails, meeting notes and other important information can be stored and shared digitally without using paper. This can contribute to reducing paper waste and protecting forests. Additionally, Workspace can help businesses and organizations reduce their need to travel. Holding meetings and business meetings remotely reduces travel costs and significantly reduces greenhouse gas emissions.
9-Google Renewable Energy
Google Renewable Energy is another part of Google's efforts to reduce its environmental impact and reduce its carbon footprint by investing in sustainable energy sources. By investing in sustainable energy sources, Google aims to support most of its activities with electricity obtained from renewable energy sources.
Google Renewable Energy invests in renewable energy sources in many different locations around the world. These investments help produce energy from different sources such as solar, wind and hydroelectricity. This project is beneficial not only for Google itself, but also for regional communities and even countries.
Google Renewable Energy Scaled
10-Google Green Energy Purchasing
Google Green Energy Purchasing is Google's energy purchasing program based on renewable energy sources. The company aims to manage energy consumption in an environmentally friendly way by purchasing electricity from renewable energy sources.
The Google Green Energy Purchasing program covers every stage of the company's energy supply chain. Google purchases electricity from renewable energy sources by making direct agreements with energy suppliers, thus contributing to the increase in production from these sources.
11-Google Coral
Google Coral is a platform that helps make artificial intelligence and IoT devices environmentally friendly by reducing energy consumption. Google Coral is a platform designed to perform artificial intelligence (AI) operations with low power consumption. In addition to contributing to sustainability, the Coral platform makes artificial intelligence applications more efficient. For example, Google Coral can help develop sustainable practices in the agricultural sector, such as detecting and tracking plant diseases.
12-Google Nest
Google Nest aims to increase the energy efficiency of homes and adopt a lifestyle that is less harmful to the environment with home automation systems. Google Nest is a brand that produces smart home devices that promote sustainability. Nest devices offer enhanced features to save energy at home. For example, Nest thermostats can monitor homeowners' energy consumption and automatically optimize the home's temperature settings thanks to their programmable features. Thus, homeowners can control their energy consumption and reduce their bills by using less energy. Besides this, Nest devices can be controlled remotely. This allows users to manage their homes remotely, which reduces unnecessary energy consumption.
Nest devices are designed to be energy efficient and therefore help reduce the carbon footprint.
13-Google Cloud
Google Cloud offers a variety of services regarding sustainability. These services include environmental performance monitoring, sustainability reporting and data analysis.
Google Cloud services are designed to help businesses optimize energy and resource usage. Its high-performance and scalable infrastructure enables customers to save energy by minimizing resource usage. Google Cloud services also minimize their impact on the environment by ensuring businesses use only the resources they need and avoid unnecessary resource consumption.
Google Cloud
14-Google Photos
People take billions of photos every year, and these photos have a high energy cost. Storing, processing and sharing photos consumes large amounts of energy and can release harmful emissions into the environment. Google Photos helps people reduce paper waste and lead an environmentally friendly lifestyle by backing up their digital photos.
It helps them to adopt.
Google Photos allows users to store their photos on a cloud-based service. Cloud-based storage reduces the energy consumption and carbon footprint of personal devices. Google Photos' high compression technologies save energy in data storage and transfer by significantly reducing the size of files.
Google Photos allows photos to be shared digitally instead of printing them on paper. This reduces paper, ink, printing and transportation costs and prevents paper waste.
These services and projects demonstrate the importance Google attaches to sustainability and environmental issues. The company aims to reduce its own and society's impact on the environment by working in these areas. Google demonstrates a significant commitment to sustainability and aims to continue to maintain its leadership role in sustainability in the future.
It helps them to adopt.
Google Photos allows users to store their photos on a cloud-based service. Cloud-based storage reduces the energy consumption and carbon footprint of personal devices. Google Photos' high compression technologies save energy in data storage and transfer by significantly reducing the size of files.
Google Photos allows photos to be shared digitally instead of printing them on paper. This reduces paper, ink, printing and transportation costs and prevents paper waste.
These services and projects demonstrate the importance Google attaches to sustainability and environmental issues. The company aims to reduce its own and society's impact on the environment by working in these areas. Google demonstrates a significant commitment to sustainability and aims to continue to maintain its leadership role in sustainability in the future.
It helps them to adopt.
Google Photos allows users to store their photos on a cloud-based service. Cloud-based storage reduces the energy consumption and carbon footprint of personal devices. Google Photos' high compression technologies save energy in data storage and transfer by significantly reducing the size of files.
Google Photos allows photos to be shared digitally instead of printing them on paper. This reduces paper, ink, printing and transportation costs and prevents paper waste.
These services and projects demonstrate the importance Google attaches to sustainability and environmental issues. The company aims to reduce its own and society's impact on the environment by working in these areas. Google demonstrates a significant commitment to sustainability and aims to continue to maintain its leadership role in sustainability in the future.
ogle Global Fishing Watch can be used by marine life conservation organizations, the fishing industry, scientists and local governments.
Google Global Fishing Watch
8-Google Workspace
Google Workspace aims to reduce workplace energy consumption and increase sustainability by using remote working and cloud-based technologies. Google Workspace offers a set of online tools and applications that many businesses and organizations need to run their daily business. These; Gmail, Google Drive, Google Meet, Google Sheets, Google Docs, Google Calendar and other tools and applications.
Businesses and organizations using Google Workspace can reduce paper consumption. Documents, emails, meeting notes and other important information can be stored and shared digitally without using paper. This can contribute to reducing paper waste and protecting forests. Additionally, Workspace can help businesses and organizations reduce their need to travel. Holding meetings and business meetings remotely reduces travel costs and significantly reduces greenhouse gas emissions.
9-Google Renewable Energy
Google Renewable Energy is another part of Google's efforts to reduce its environmental impact and reduce its carbon footprint by investing in sustainable energy sources. By investing in sustainable energy sources, Google aims to support most of its activities with electricity obtained from renewable energy sources.
Google Renewable Energy invests in renewable energy sources in many different locations around the world. These investments help produce energy from different sources such as solar, wind and hydroelectricity. This project is beneficial not only for Google itself, but also for regional communities and even countries.
Google Renewable Energy Scaled
10-Google Green Energy Purchasing
Google Green Energy Purchasing is Google's energy purchasing program based on renewable energy sources. The company aims to manage energy consumption in an environmentally friendly way by purchasing electricity from renewable energy sources.
The Google Green Energy Purchasing program covers every stage of the company's energy supply chain. Google purchases electricity from renewable energy sources by making direct agreements with energy suppliers, thus contributing to the increase in production from these sources.
11-Google Coral
Google Coral is a platform that helps make artificial intelligence and IoT devices environmentally friendly by reducing energy consumption. Google Coral is a platform designed to perform artificial intelligence (AI) operations with low power consumption. In addition to contributing to sustainability, the Coral platform makes artificial intelligence applications more efficient. For example, Google Coral can help develop sustainable practices in the agricultural sector, such as detecting and tracking plant diseases.
12-Google Nest
Google Nest aims to increase the energy efficiency of homes and adopt a lifestyle that is less harmful to the environment with home automation systems. Google Nest is a brand that produces smart home devices that promote sustainability. Nest devices offer enhanced features to save energy at home. For example, Nest thermostats can monitor homeowners' energy consumption and automatically optimize the home's temperature settings thanks to their programmable features. Thus, homeowners can control their energy consumption and reduce their bills by using less energy. Besides this, Nest devices can be controlled remotely. This allows users to manage their homes remotely, which reduces unnecessary energy consumption.
Nest devices are designed to be energy efficient and therefore help reduce the carbon footprint.
13-Google Cloud
Google Cloud offers a variety of services regarding sustainability. These services include environmental performance monitoring, sustainability reporting and data analysis.
Google Cloud services are designed to help businesses optimize energy and resource usage. Its high-performance and scalable infrastructure enables customers to save energy by minimizing resource usage. Google Cloud services also minimize their impact on the environment by ensuring businesses use only the resources they need and avoid unnecessary resource consumption.
Google Cloud
14-Google Photos
People take billions of photos every year, and these photos have a high energy cost. Storing, processing and sharing photos consumes large amounts of energy and can release harmful emissions into the environment. Google Photos helps people reduce paper waste and lead an environmentally friendly lifestyle by backing up their digital photos.